We use Fair Trade Certified Organic Evaporated Cane Juice to sweeten our sodas. This sweetness is made by passing the whole sugar cane through a set of rollers, then drying the extract into crystals, no extra processing and no additives. Organic Evaporated Cane Juice sweeteners are derived from the first carbohydrate of photosynthesis, sucrose. Bottom line is that it tastes better, and since it is Organic, it is better for you, better for the farmers, and better for the ecosystem. By buying this product you are supporting Organic Farming, Organic Farmers, and helping create a demand for non GMO products. THANKS!